TikTok, the popular short-form video app, has emerged as a crucial campaign tool for political figures like former President Donald Trump and Vice President Kamala Harris. The platform’s appeal lies in its ability to effectively engage young voters, experts have noted.
Trump, who has a sizable following on TikTok and his social network Truth Social, and Harris, who recently joined TikTok, are using the platform’s unique campaign style to connect with voters, particularly younger demographics.
Through engaging content that includes popular music, editing techniques and celebrity collaborations, both candidates aim to present themselves as relevant and in touch with the electorate, especially in light of Biden’s perceived disconnect with voters.
Notable interactions on TikTok, such as Harris’ interaction with the U.S. men’s Olympic basketball team and Trump’s creation of videos with prominent influencers like the Paul brothers, have contributed to the platform’s political landscape.
However, concerns over TikTok’s Chinese ownership have sparked debates over national security. Trump’s attempt to ban TikTok and WeChat over data collection concerns was met with resistance, with Biden later signing a bill requiring ByteDance to sell TikTok to continue operating in the U.S.
TikTok has denied claims of sharing data with the Chinese government and emphasized its contribution to U.S. citizens. Despite the criticism, TikTok remains popular, prompting discussions about its future in U.S. political and tech spheres.
Experts speculate on potential policy changes regarding TikTok under future administrations, highlighting the need for a national alternative to the platform. The ongoing debate highlights the intersection of technology, politics, and national security in the modern digital age, shaping the trajectory of social media platforms and their impact on American society.
