As the U.S. presidential election approaches, TikTok is stepping up its efforts to serve as a trusted source of political information. The platform announced Wednesday that it would be expanding its educational resources on the electoral process and the reliability of elections.
The initiative includes enhancing a dedicated section that clarifies how elections work and the importance of trusting these processes. Additionally, TikTok plans to introduce new videos to users’ feeds focused on improving media literacy, as well as strengthening security protocols for verified accounts belonging to U.S. politicians and government bodies.
The move marks a significant shift from the previous year, when many American politicians were noticeably absent from the platform. Now, figures like Vice President Kamala Harris and former President Donald J. Trump, along with their vice presidential running mates, maintain active TikTok accounts, signaling broader acceptance and strategic use of the platform in political campaigning.
These developments reflect TikTok’s growing influence in political discourse and its proactive efforts to ensure its platform fosters an informed voter base.
